August 21, 2007 Archive

Search Marketing | August 21, 2007

Search marketers may benefit from including offline channels

A new study from iProspect sheds light on how important offline channels are to online marketers. According to the study, roughly 67% of searches were driven by offline channels - television, newspaper or radio. >>

Research | August 21, 2007

Survey: Women are drawn to similar products throughout their lives

Targeting women may be simpler than originally thought. According to a new survey from AMP Agency women don't change their shopping habit or what they are searching for as they move to different stages in their lives. >>

Search Marketing | August 21, 2007

Compete rolls out a new search analytics tool

A new search analytics tool promises a bit more information for search marketers. Compete Search Analytics allows marketers to view information from billions of monthly search queries to adjust their own paid search campaigns. >>

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