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BizReport : August 16, 2007 Archive
August 16, 2007 Archive
Mobile Marketing | August 16, 2007
AOL's mobile search moves to the beta phase
Add another search service to the mobile market. This week, AOL's mobile search engine moved into the beta testing phase. AOL allows users to join this last test phase through a website. >>
Advertising | August 16, 2007
Niche ad network launched to target gay web users
Advertisers can now reach the highly profitable and largely untapped gay market via a new advertising network. >>
Advertising | August 16, 2007
Ethnic targeting in U.K. just got easier
A new ad network has been set up to allow advertisers easier access to the burgeoning Asian communities across the U.K. >>
Social Marketing | August 16, 2007
Eggnetwork gives advertisers access to Facebook users
VideoEgg powers over 680 million video plays a month, monetizing those videos through ads. Now it has shifted tactics to become an ad network for Facebook applications. >>
Research | August 16, 2007
Why niche marketers should target news readers
A recent study from McKinsey indicates that marketers may get a nice boost by targeting different news websites. According to the study news readers get their news fix from as many as sixteen different online and offline news hubs each week. >>
Trends & Ideas | August 16, 2007
AOL's GameDaily revamp includes social features
The world of gaming is going social. With AOL's revamped GameDaily set to include user reviews, widgets and other rich media resources, users - and advertisers - have a lot more to look forward to. >>
Latest Headlines
- Are you prepared for an online reputation crisis?
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
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