BizReport : August 15, 2007 Archive

August 15, 2007 Archive

E-commerce | August 15, 2007

“Flick to Click” new shopping trend

British consumers are using offline catalogues to search for products, before logging on to buy them, found a new report by Experian. >>

Research | August 15, 2007

Is the gamer demographic a good target?

A new report from BIGresearch profiles the gamer demographic, with a few interesting facts that may make the gaming demo a good fit for online marketers. Primarily, that gamers (aged 14+) are more in tune to media - movies, television, Internet and other media - than their counterparts. >>

Social Marketing | August 15, 2007

Brand advocates may fare better outside social marketing

Social networks and social marketing may be hot in some advertising areas, but a recent report from JupiterResearch indicates that brand advocates may do a better job with their products outside the social networking arena. >>

Trends & Ideas | August 15, 2007

Hitwise election center will track political websites

With just over a year before the next presidential election in the United States, politicians are hitting the pavement and the world wide web. To help clear the air surrounding many of the new sites, online metrix firm Hitwise has launched a data center for political websites. >>

Email Marketing | August 15, 2007

Email marketing outstrips direct mail in U.K.

The volume of marketing emails sent in the U.K. has overtaken direct mail for the first time, according to the British Direct Marketing Association. >>