BizReport : August 14, 2007 Archive

August 14, 2007 Archive

Research | August 14, 2007

Yahoo takes top spot from Google in customer satisfaction survey

It’s all change at the top of the University of Michigan’s American Customer Satisfaction Index (ACSI) and, for the first time, Google isn’t out in front. >>

Social Marketing | August 14, 2007

MySpace beta testing ad targeting program

According to a recent interview with News Corp.’s chief revenue officer, MySpace has been beta testing an ad targeting program that they intend to go public with, albeit on a limited scale, next week. >>

Social Marketing | August 14, 2007

The rise and rise of U.S. online social network advertising

More and more U.S. ad dollars are being spent on advertising through online social network websites such as MySpace and Facebook, according to a recently released eMarketer report. >>

Research | August 14, 2007

"Clubbing" demographic has high brand recall

Marketers may be a little surprised at the results of a recent Arbitron survey. According to researchers, bar hoppers have high brand recall. >>

Social Marketing | August 14, 2007

Study: Non-UGC sites have better ad conversion

A recent study from BlueLithium Labs may have online marketers reconsidering the benefits of social networking sites. According to the research, ads on non-UGC sites have a 32% better conversion rate than ads shown on UGC sites. >>

Mobile Marketing | August 14, 2007

Mobile coupons hot in Florida, Texas, California

As the mobile marketplace comes into its own, advertisers and e-tailers are learning what will keep users coming back to mobile sites. One huge draw for many Americans is coupons. >>