August 13, 2007 Archive

Research | August 13, 2007

Content more popular than search or commerce

Internet users are spending more time on content than communication and commerce, according to the latest findings by the Online Publishers Association. >>

E-commerce | August 13, 2007

Online shopping forecast: 323 billion euros by 2011

Don't look for the online shopping trend to slow anytime soon in European countries. The ability to shop quickly, find the needed items without the hassle of crowded shopping centers and the discounts offered by many e-tailing hubs is expected to push online shopping even higher in the next five years. >>

E-commerce | August 13, 2007

Gaming drives online shopping habits

In the past few weeks ecommerce has gotten a helpful bump from a somewhat surprising sector: video games. According to a recent report from comScore, video games are increasingly driving shoppers online. >>

Research | August 13, 2007

Advertisers seek help at Yahoo's Traffic Quality Center

Online marketers who want to learn more about click fraud and possibly protect their online campaigns from such practices may find a friend in Yahoo. The search marketing giant recently launched the Traffic Quality Center which, among other things, educates marketers about online advertising campaigns. >>

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