BizReport : August 9, 2007 Archive

August 9, 2007 Archive

Social Marketing | August 09, 2007

Kaboodle snapped up by Hearst

After its June acquisition of the male-dominated UGO Networks Inc., Hearst Corporation is now buying a social shopping website. >>

Social Marketing | August 09, 2007

Wal-Mart gets social with back-to-school college students

Wal-Mart embraces social marketing by setting up a Facebook group aimed at marketing dorm room products to college students returning to school. >>

Trends & Ideas | August 09, 2007

Poor online video experience off-putting to users

With online video on the increase as a marketing tool, marketers need to focus on the quality of the video content, and its delivery, to ensure a flawless user experience. >>

Email Marketing | August 09, 2007

Retailers aren't "introducing" themselves through email

Two recent studies from the Email Experience Council (EEC) indicate that email marketers are not doing all that they could for those on their email lists. While most marketers are making it easier for users to subscribe to an email list, they are not properly introducing themselves to new subscribers. >>

Trends & Ideas | August 09, 2007

In-game ads boost brand recognition

In-game ads are good for business. That is the result of a recent study from Microsoft's Massive, an in-game advertising network. Researchers found that not only do in-game ads increase brand recognition but these ads are also impacting purchasing decisions. >>

Mobile Marketing | August 09, 2007

AdMob serves 1 billion mobile ads per month

It seems as if mobile advertising just cannot slow down. According to a recent report from MediaPost, mobile ad server AdMob is now serving 1 billion mobile ads each month. >>