BizReport : August 8, 2007 Archive

August 8, 2007 Archive

E-commerce | August 08, 2007

Prepare websites for 'light shoppers' this Christmas

A British e-commerce consultancy is urging e-tailers to optimise their websites in readiness for the up-coming Christmas shopping season. >>

Advertising | August 08, 2007

Gold rush ahead for Internet TV advertising

Internet television advertising revenue will equal 18 percent of all Internet advertising by 2011, according to new forecasts from Understanding & Solutions. >>

Research | August 08, 2007

Yahoo! is a favorite for Japanese surfers

A recent report from comScore indicates that Yahoo! sites are beginning to edge out competitor Google with Japanese surfers. >>

Research | August 08, 2007

US consumers increasingly turn to alternative media

A new study from Veronis Suhler Stevenson indicates consumers usage of media has declined for the first time in 10 years. The average consumer spent about 3,530 hours with media in 2006. >>

Trends & Ideas | August 08, 2007

Incentives may help magazines regain a foothold

Magazine publishers are jumping to incentivize their products, hoping that offering freebies will help them increase their flagging profiles. Online video ad network AdPerk is helping, offering users who watch online videos free magazines. >>

Research | August 08, 2007

Newspaper readers prefer online access

New research, by the U.K.’s Association of Online Publishers, has determined that most newspaper readers consider online easier to access than print. >>