BizReport : August 7, 2007 Archive

August 7, 2007 Archive

Research | August 07, 2007

comScore's new metrix will profile tech preferences

In the race to profile and target users better, comScore has rolled out a new metrix system that tracks users´ technology and software preferences. By providing a detailed view of hardware, software and usage, comScore hopes to better prepare advertisers for targeting users. >>

Trends & Ideas | August 07, 2007

Weather.com launches ad-friendly video player

Several big names have jumped at the chance to advertise within Weather.com's new video player. Called the "Blue Box", the player runs a pre-roll ad and two banners for the advertising messages. >>

Blogs & Content | August 07, 2007

Bloggers will soon be protected by US laws

The much-maligned commercial bloggers will soon have the support of the US government. Despite some wanting bloggers to have no protections, the US Congress is set to put the Free Flow of Information Act into motion. >>

Research | August 07, 2007

Internet set to become U.S.'s leading ad medium

Private equity firm Veronis Suhler Stevenson forecasts that spending on Internet advertising will reach almost $62 billion in 2011, becoming the U.S.’s leading ad medium. >>

Research | August 07, 2007

Survey finds friends as important as brands

Friends are as important as brands, according to MTV and Microsoft’s recently released findings from their global study into how kids and young adults interact with digital technology. >>

Social Marketing | August 07, 2007

The global face of social networking

A new report from comScore reveals that several of the major social networking sites have experienced dramatic growth over the past year, and the trend is global. >>