BizReport : August 6, 2007 Archive

August 6, 2007 Archive

Advertising | August 06, 2007

Slide.com signs major players to widget ad program

Mark down Discovery and Paramount to Slide.com's widget ad program. The platform allows advertisers to use widgets and photos from Slide to promote their products, from television shows to movies. >>

Research | August 06, 2007

Silver surfers are savvy online shoppers

Across Europe, more and more silver surfers are logging on and exploring the Internet, according to recently released research from the European Interactive Advertising Association. >>

Research | August 06, 2007

Newspapers exploit Web 2.0 services to expand reach

A recent report from The Bivings Group indicates that more newspaper websites are drawing readers from the "extras" they offer - blogs, story comments, video and RSS feeds - than from the simple copy offered in print form. >>

Advertising | August 06, 2007

Atlas to serve ads for IAC properties

Aquantive's Atlas ad platform will begin serving up ads for several of Interactive Corp's websites. IAC properties Match.com, Citysearch and Evite are some that will be served with the program. >>

Research | August 06, 2007

Use of newsletter subscription incentives decreases

Very few marketers continue to offer incentives to consumers to sign up for newsletters, according to the findings from a new study produced by the Email Experience Council. >>

Search Marketing | August 06, 2007

Google Dance hits Google-reliant websites

The most recent Google Dance has already affected many websites, with some online businesses seeing a radical change in their search engine positions. For websites that rely heavily on search engine traffic, this has had a significant effect. >>