August 2, 2007 Archive

Ecommerce | August 02, 2007

Amazon to enter web payment service arena?

Could it be that another web payment service is about to be launched joining similar services such as Google Checkout, PayPal and Bill Me Later? >>

Search Marketing | August 02, 2007

Online local searches backed up with printed directory research

Local search grew 40 percent faster than general search this year, according to a new study by comScore, yet print directories still remain a valuable source of local businesses. >>

Advertising | August 02, 2007

Microsoft launches ad-supported software

Microsoft is to launch its first ad-supported software via distributing it, pre-installed, on new PCs. >>

Research | August 02, 2007

NAA: newspaper website visits increase 7%

Online marketers may want to think twice before skipping over those newspaper websites. According to new research from the National Association of Advertisers (NAA), about 37% of the total Internet population visited newspaper websites in Q2. >>

Social Marketing | August 02, 2007

Geographic targeting is key for social network marketers

New research from comScore sheds light on how social network marketers are doing and how they could be doing better in the online environment. According to the report, as with many other online marketing efforts, the right targeting is key. >>

Ecommerce | August 02, 2007

Peer reviews are most important for online shoppers

A recent study from BazaarVoice and Vizu Corporation indicates that allowing space for peer reviews is more important than ever for online shopping hubs. In a survey, 75% of consumers said peer reviews are more important to them than expert reviews. >>

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