BizReport : August 2007 Archive

August 2007 Archive

Blogs & Content | August 31, 2007

Three-quarters of U.S. youngsters have visited a blog

While a recent eMarketer study found that most British businesses don’t currently use blogs on a regular basis, new research by Synovate for MediaPost’s Marketing Daily is far more optimistic about the future of blogging in the U.S. >>

Search Marketing | August 31, 2007

Invest in SEO says Chartered Institute of Marketing

The Chartered Institute of Marketing in the U.K has recently claimed what most online marketers already know - that search engine optimization is “vital” for business websites. >>

E-commerce | August 31, 2007

Online retailers outperform high street stores

A survey of hundreds of British online consumers found that online-only retailers are ahead of offline stores when it comes to customer service, price and delivery. >>

Advertising | August 31, 2007

Search, travel and career sites see more visitors

The latest research from Nielsen//Netratings indicates that more visitors are visiting search, travel and career websites. In fact, visitors are returning many times to their favorite sites. >>

Research | August 31, 2007

B2B advertisers are more aggressive than B2C marketers

A joint study from the Association of National Advertisers and BtoB indicates marketers focusing on business to business (B2B) sales are more aggressive in using new media than advertisers focusing on business to consumer (B2C) sales. >>

Email Marketing | August 31, 2007

SPF checks are changing email marketing

For the first time Sender Policy Framework (SPF) email authentication checks are on the top ten list of content triggers for different ISPs. Still, an alarming rate of permission-based emails are being sent to junk bins. That according to Lyris' Q2 Email Advisory Report Card. >>

Advertising | August 30, 2007

Online advertising spend overtakes radio

The amount of money spent on online advertising in the U.S. is set to overtake that spent on radio advertising, according to an eMarketer study. >>

E-commerce | August 30, 2007

Spoiled consumers demand cross-channel shopping

A new survey of U.S. consumers should serve as a wake-up call to online retailers who have yet to harmonize their on- and offline activities. >>

E-commerce | August 30, 2007

China gets first international online payment service

The barriers between China’s 163 million Internet users and the rest of the world are slowly coming down. A Chinese online payment service has announced the launch of a new international service. >>

Social Marketing | August 30, 2007

Advertisers could use social networks more effectively

Although millions of US users have signed on with one or more social networks, a new report from IDC indicates that advertisers are still not using those networks as effectively as they could. The study found that social networks made about $400 million in 2006. >>

Advertising | August 30, 2007

As consumers turn to alternative media, so should advertisers

There is new evidence that advertisers should increasingly turn to alternative media. According a recent report from Veronis Suler Stevenson (VSS) the communications ad spend will begin turning from traditional media - newspapers, television and radio - in favor of online advertising options. >>

Research | August 30, 2007

End-users are increasingly turning to libraries

A recent study from Outsell Insights indicates that libraries may have more going for them than keeping kids informed. According to their research, from government workers to corporate employees, end-users are turning to libraries more often than ever to save time, money and assist in making decisions. This is another reason marketers should keep white-papers and other research in their own online libraries. >>

Research | August 29, 2007

Ads in video preferable to subscription charges

Consumers are happy to view in-video advertising and prefer this method to paying a fee to watch videos, found a new study into online video advertising. >>

Research | August 29, 2007

Over-55's embrace online banking

Over-55s have become the greatest proportion of new internet banking users over the last five years, according to new data released by the APACS in the U.K. >>

Blogs & Content | August 29, 2007

Businesses are under-utilizing blogs

Companies aren’t convinced that blogging is good for business and the number using them as part of their marketing mix is very low compared to traditional online tools. >>

Search Marketing | August 29, 2007

Is a niche search engine the right choice?

As marketers begin to reach out to very specific consumer groups, whether through targeted advertising or by targeting a specific social network, they are beginning to see the beauty of the Internet. A highly targeted ad, in the right place, can have a high ROI. A new search engine could help marketers even more by targeting users interested in music and videos. >>

Research | August 29, 2007

Web 2.0 content sites are better for marketers

All content sites are not created equally. That is the word from a recent Jupiter Research study that compared content sites with and without several Web 2.0 platforms. >>

Mobile Marketing | August 29, 2007

Bluepulse expands mobile social marketing sites

Social marketers in the US who are also interested in the mobile space have a new company to consider. Bluepulse, the Australian social network for mobile devices, is headed to North America. >>

Advertising | August 28, 2007

Subprime advertising on the decrease

A potential mortgage crisis could see ad spending by the financial services sector decrease substantially and, even now, much of the subprime advertising has begun to disappear. >>

Research | August 28, 2007

Even on holiday the Brits consume online media

Traditionally summer holidays have meant a decline in the consumption of media for the British public, but this year marked a change in that tradition. According to a new report from comScore the UK online audience reached its highest point ever in July with more than 31 million unique users. >>

Research | August 28, 2007

AdRelevance service launched in New Zealand

Last week saw the launch of Nielsen//NetRatings’ AdRelevance service in New Zealand, home to the Asia-Pacific region’s third largest online population. >>

Advertising | August 28, 2007

New Internet radio network launching soon

In the next week or so, TargetSpot will commence sales of Internet radio audio ad spots after signing up several radio networks to its new marketplace over the last few months. >>

Mobile Marketing | August 28, 2007

Forecast: Mobile phones to reach 100% saturation by 2013

Advertisers should get those mobile marketing plans in order. According to a new forecast from SNL Kagan Research, mobile phones will reach the 100% saturation point in the next six years - and that will spur the mobile ad market. >>

Search Marketing | August 28, 2007

Does Yahoo Search hold the key to online spending?

SiCap Industries, a retailer of natural health remedies with a bustling online business, is crediting Yahoo's search engine with increasing their bottom line. That is because, according to the company, Yahoo searchers spend about 30% more than other consumers. >>

Advertising | August 27, 2007

YouTube launches in-video ads

The recent introduction of in-video overlay ads on selected YouTube content has drawn both criticism and praise from advertisers and users. >>

E-commerce | August 27, 2007

British consumers wary of price comparison websites

More and more consumers are turning away from shopping comparison websites as they become aware that many are not as impartial as they first appear. >>

Research | August 27, 2007

Engaged Internet users oblivious to banner ads

If it looks like an ad, flashes like an ad or is disguised as an ad your site visitors probably won’t notice it, according to a new report on the old problem of banner blindness. Consequently, if an ad doesn't look like an ad and tricks the user in to clicking through, it is ranked as a top annoyance. >>

Research | August 27, 2007

Video ads on media sites are more effective

Rather than randomly placing video ads on high traffic websites, marketers should consider placing the bulk of their vid-ads on media websites. That is the finding from a recent Online Publisher's Association (OPA) study. >>

Advertising | August 27, 2007

Is Facebook working on a new targeting system?

There is no word from Facebook, but a recent article in the Wall Street Journal says the social networking space could be revolutionizing the online ad market - by creating a platform that predicts how receptive users are to online ads. >>

Email Marketing | August 27, 2007

Will certified email programs rejuvenate the flagging email market?

Mediocre open rates and low delivery rates have had email marketers wondering how they can rebuild an industry that was thriving a few short years ago. Certifying or authenticating email seems to be the leading effort to rejuvenate the industry and now another provider has signed on to certify emails. >>

Research | August 24, 2007

Study: Consoles will drive in-game revenue

With more gaming consoles being developed with online capabilities, users are increasingly playing one another from miles away. According to a new study from ABI Research, these consoles will soon begin driving in-game ad sales. >>

E-commerce | August 24, 2007

Electronics top the back-to-college shopping list

Online retailers with the right targeting and the right deals could impact the bottom line this back to school season. According to a recent study from BIGresearch, kids headed to college will be spending a large amount of money before moving onto the campus. >>

Research | August 24, 2007

Online time beats time with television

Time spent watching television is currently very close to time spent online for consumers, but the Internet is growing at a much faster clip that television. >>

E-commerce | August 23, 2007

Back-to-school a big opportunity for marketers

As parents begin to get kids ready for the back-to-school rush, marketers could be benefiting from last minute items for the classroom. According to a recent study from the Retail Council of Canada (RCC), 34% of Canadians plan to spend at least $400 (Canadian) to get ready for school. >>

Mobile Marketing | August 23, 2007

Moblogs offer opportunities to cell operators, advertisers

New research into the mobile Internet indicates some previously untapped revenue streams - specifically mobile social networking dollars. According to a report from In-Stat, mobile blogs (moblogs) offer a chance to monetize camera phones. >>

Search Marketing | August 23, 2007

Search marketers should target soccer moms

Forget about targeting young adults or women over 40, new research from ROI Research, DoubleClick Performics and Microsoft indicates that soccer moms are the best target for search marketers. According to the report moms are planning trips, researching products and buying items online. >>

Advertising | August 22, 2007

Community papers get a boost from CoolerAds

A new online ad platform is helping community newspapers get back online with their readers. Called CoolerAds, the platform offers online classified and display ads as well as a local search platform. >>

E-commerce | August 22, 2007

Offering in-store pickup could boost e-tailing revenue

A new study from the e-tailing group indicates that online merchants may need to make a few adjustments to their offerings to keep consumers coming back. According to the report, more consumers want to be able to shop online but pick up items in-store. >>

Research | August 22, 2007

4-1-1 forecast to hit $462 million in revenue

A new forecast from the Kelsey Group has directory assistance revenue skyrocketing over the next five years. According to researchers the market will increase by more than 60%. >>

Search Marketing | August 21, 2007

Search marketers may benefit from including offline channels

A new study from iProspect sheds light on how important offline channels are to online marketers. According to the study, roughly 67% of searches were driven by offline channels - television, newspaper or radio. >>

Research | August 21, 2007

Survey: Women are drawn to similar products throughout their lives

Targeting women may be simpler than originally thought. According to a new survey from AMP Agency women don't change their shopping habit or what they are searching for as they move to different stages in their lives. >>

Search Marketing | August 21, 2007

Compete rolls out a new search analytics tool

A new search analytics tool promises a bit more information for search marketers. Compete Search Analytics allows marketers to view information from billions of monthly search queries to adjust their own paid search campaigns. >>

Email Marketing | August 20, 2007

The "Seven Dirty Words" to avoid in email marketing

When I was a kid, George Carlin had a comedy routine about the seven dirty words you couldn't say on television. It seems there are still seven dirty words, but instead of not saying them on television the new words should never be read in email marketing subject lines. >>

Trends & Ideas | August 20, 2007

Which video hub is best for your online dollar?

As more content sites offer streaming video as an option for news, sports and entertainment, more ad dollars are put toward video advertising. But which video hubs reach the users you want to reach? >>

Advertising | August 20, 2007

Users are increasingly going online for games

Ad dollars may be better spent in the gaming sector than with social networks according to a recent Parks Associates report. Analysts report that gaming is the most popular online habit, beating out social networking and online video. >>

Research | August 17, 2007

Survey finds consumers have begun holiday shopping

I don’t mean to nag, and I know it’s only August, but are you prepared for Christmas? A new survey has found that some shoppers have already started buying gifts both online and in-store. >>

Search Marketing | August 17, 2007

SEO being under-utilized by large online retailers

Even now, some of the largest online retailers are failing to recognize the importance of SEO in driving traffic and increasing sales, according to a new study. >>

Search Marketing | August 17, 2007

Outlook healthy for U.K. search engine marketing

e-consultancy has just released its 2007 Search Engine Marketing Buyer’s Guide and the forecasts are good for the sector. >>

Research | August 17, 2007

Study: Marketers may not be following up with users

A recent study series from KnowledgeStorm may be a bit confusing for marketers - and consumers. That, because the study indicates marketers think they are following up on initial contacts with users but users say they aren't being contacted by marketers for follow up calls. >>

Search Marketing | August 17, 2007

British IAB, DMA to create "best practices" for search marketers

Two professional marketing associations in Britain want help creating the first ever best practices charter for search marketers. The British Interactive Advertising Bureau (IAB) and Direct Marketers Association (DMA), neither of which is associated with the US associations of the same names, expect to have a thorough list by the end of the year. >>

Social Marketing | August 17, 2007

Bebo is growing fast in the U.K.

Social marketers may be surprised by the latest report on social networks from comScore. According to the report, Bebo was the most visited social network in the U.K. in July. More than 10 million users logged on in July. >>

Mobile Marketing | August 16, 2007

AOL's mobile search moves to the beta phase

Add another search service to the mobile market. This week, AOL's mobile search engine moved into the beta testing phase. AOL allows users to join this last test phase through a website. >>

Advertising | August 16, 2007

Niche ad network launched to target gay web users

Advertisers can now reach the highly profitable and largely untapped gay market via a new advertising network. >>

Advertising | August 16, 2007

Ethnic targeting in U.K. just got easier

A new ad network has been set up to allow advertisers easier access to the burgeoning Asian communities across the U.K. >>

Social Marketing | August 16, 2007

Eggnetwork gives advertisers access to Facebook users

VideoEgg powers over 680 million video plays a month, monetizing those videos through ads. Now it has shifted tactics to become an ad network for Facebook applications. >>

Research | August 16, 2007

Why niche marketers should target news readers

A recent study from McKinsey indicates that marketers may get a nice boost by targeting different news websites. According to the study news readers get their news fix from as many as sixteen different online and offline news hubs each week. >>

Trends & Ideas | August 16, 2007

AOL's GameDaily revamp includes social features

The world of gaming is going social. With AOL's revamped GameDaily set to include user reviews, widgets and other rich media resources, users - and advertisers - have a lot more to look forward to. >>

E-commerce | August 15, 2007

“Flick to Click” new shopping trend

British consumers are using offline catalogues to search for products, before logging on to buy them, found a new report by Experian. >>

Research | August 15, 2007

Is the gamer demographic a good target?

A new report from BIGresearch profiles the gamer demographic, with a few interesting facts that may make the gaming demo a good fit for online marketers. Primarily, that gamers (aged 14+) are more in tune to media - movies, television, Internet and other media - than their counterparts. >>

Social Marketing | August 15, 2007

Brand advocates may fare better outside social marketing

Social networks and social marketing may be hot in some advertising areas, but a recent report from JupiterResearch indicates that brand advocates may do a better job with their products outside the social networking arena. >>

Trends & Ideas | August 15, 2007

Hitwise election center will track political websites

With just over a year before the next presidential election in the United States, politicians are hitting the pavement and the world wide web. To help clear the air surrounding many of the new sites, online metrix firm Hitwise has launched a data center for political websites. >>

Email Marketing | August 15, 2007

Email marketing outstrips direct mail in U.K.

The volume of marketing emails sent in the U.K. has overtaken direct mail for the first time, according to the British Direct Marketing Association. >>

Research | August 14, 2007

Yahoo takes top spot from Google in customer satisfaction survey

It’s all change at the top of the University of Michigan’s American Customer Satisfaction Index (ACSI) and, for the first time, Google isn’t out in front. >>

Social Marketing | August 14, 2007

MySpace beta testing ad targeting program

According to a recent interview with News Corp.’s chief revenue officer, MySpace has been beta testing an ad targeting program that they intend to go public with, albeit on a limited scale, next week. >>

Social Marketing | August 14, 2007

The rise and rise of U.S. online social network advertising

More and more U.S. ad dollars are being spent on advertising through online social network websites such as MySpace and Facebook, according to a recently released eMarketer report. >>

Research | August 14, 2007

"Clubbing" demographic has high brand recall

Marketers may be a little surprised at the results of a recent Arbitron survey. According to researchers, bar hoppers have high brand recall. >>

Social Marketing | August 14, 2007

Study: Non-UGC sites have better ad conversion

A recent study from BlueLithium Labs may have online marketers reconsidering the benefits of social networking sites. According to the research, ads on non-UGC sites have a 32% better conversion rate than ads shown on UGC sites. >>

Mobile Marketing | August 14, 2007

Mobile coupons hot in Florida, Texas, California

As the mobile marketplace comes into its own, advertisers and e-tailers are learning what will keep users coming back to mobile sites. One huge draw for many Americans is coupons. >>

Research | August 13, 2007

Content more popular than search or commerce

Internet users are spending more time on content than communication and commerce, according to the latest findings by the Online Publishers Association. >>

E-commerce | August 13, 2007

Online shopping forecast: 323 billion euros by 2011

Don't look for the online shopping trend to slow anytime soon in European countries. The ability to shop quickly, find the needed items without the hassle of crowded shopping centers and the discounts offered by many e-tailing hubs is expected to push online shopping even higher in the next five years. >>

E-commerce | August 13, 2007

Gaming drives online shopping habits

In the past few weeks ecommerce has gotten a helpful bump from a somewhat surprising sector: video games. According to a recent report from comScore, video games are increasingly driving shoppers online. >>

Research | August 13, 2007

Advertisers seek help at Yahoo's Traffic Quality Center

Online marketers who want to learn more about click fraud and possibly protect their online campaigns from such practices may find a friend in Yahoo. The search marketing giant recently launched the Traffic Quality Center which, among other things, educates marketers about online advertising campaigns. >>

Social Marketing | August 10, 2007

Will Facebook's new opt out option bring back advertisers?

After several large British companies recently withdrew their advertising with Facebook, the social networking website has updated its system to give advertisers more control over where their ads appear. >>

Search Marketing | August 10, 2007

Google alters top ad placement formula

In the coming weeks, Google will be changing the algorithm that determines which ads will feature in the top placement spots, above the organic search results. >>

Research | August 10, 2007

Branded children's websites rated by teachers

Stars for Kidz, a market research and consulting company specializing in children, tweens and teens, has released a list of the top five branded children’s websites that teachers have chosen for their learning content. >>

Social Marketing | August 09, 2007

Kaboodle snapped up by Hearst

After its June acquisition of the male-dominated UGO Networks Inc., Hearst Corporation is now buying a social shopping website. >>

Social Marketing | August 09, 2007

Wal-Mart gets social with back-to-school college students

Wal-Mart embraces social marketing by setting up a Facebook group aimed at marketing dorm room products to college students returning to school. >>

Trends & Ideas | August 09, 2007

Poor online video experience off-putting to users

With online video on the increase as a marketing tool, marketers need to focus on the quality of the video content, and its delivery, to ensure a flawless user experience. >>

Email Marketing | August 09, 2007

Retailers aren't "introducing" themselves through email

Two recent studies from the Email Experience Council (EEC) indicate that email marketers are not doing all that they could for those on their email lists. While most marketers are making it easier for users to subscribe to an email list, they are not properly introducing themselves to new subscribers. >>

Trends & Ideas | August 09, 2007

In-game ads boost brand recognition

In-game ads are good for business. That is the result of a recent study from Microsoft's Massive, an in-game advertising network. Researchers found that not only do in-game ads increase brand recognition but these ads are also impacting purchasing decisions. >>

Mobile Marketing | August 09, 2007

AdMob serves 1 billion mobile ads per month

It seems as if mobile advertising just cannot slow down. According to a recent report from MediaPost, mobile ad server AdMob is now serving 1 billion mobile ads each month. >>

E-commerce | August 08, 2007

Prepare websites for 'light shoppers' this Christmas

A British e-commerce consultancy is urging e-tailers to optimise their websites in readiness for the up-coming Christmas shopping season. >>

Advertising | August 08, 2007

Gold rush ahead for Internet TV advertising

Internet television advertising revenue will equal 18 percent of all Internet advertising by 2011, according to new forecasts from Understanding & Solutions. >>

Research | August 08, 2007

Yahoo! is a favorite for Japanese surfers

A recent report from comScore indicates that Yahoo! sites are beginning to edge out competitor Google with Japanese surfers. >>

Research | August 08, 2007

US consumers increasingly turn to alternative media

A new study from Veronis Suhler Stevenson indicates consumers usage of media has declined for the first time in 10 years. The average consumer spent about 3,530 hours with media in 2006. >>

Trends & Ideas | August 08, 2007

Incentives may help magazines regain a foothold

Magazine publishers are jumping to incentivize their products, hoping that offering freebies will help them increase their flagging profiles. Online video ad network AdPerk is helping, offering users who watch online videos free magazines. >>

Research | August 08, 2007

Newspaper readers prefer online access

New research, by the U.K.’s Association of Online Publishers, has determined that most newspaper readers consider online easier to access than print. >>

Research | August 07, 2007

comScore's new metrix will profile tech preferences

In the race to profile and target users better, comScore has rolled out a new metrix system that tracks users´ technology and software preferences. By providing a detailed view of hardware, software and usage, comScore hopes to better prepare advertisers for targeting users. >>

Trends & Ideas | August 07, 2007

Weather.com launches ad-friendly video player

Several big names have jumped at the chance to advertise within Weather.com's new video player. Called the "Blue Box", the player runs a pre-roll ad and two banners for the advertising messages. >>

Blogs & Content | August 07, 2007

Bloggers will soon be protected by US laws

The much-maligned commercial bloggers will soon have the support of the US government. Despite some wanting bloggers to have no protections, the US Congress is set to put the Free Flow of Information Act into motion. >>

Research | August 07, 2007

Internet set to become U.S.'s leading ad medium

Private equity firm Veronis Suhler Stevenson forecasts that spending on Internet advertising will reach almost $62 billion in 2011, becoming the U.S.’s leading ad medium. >>

Research | August 07, 2007

Survey finds friends as important as brands

Friends are as important as brands, according to MTV and Microsoft’s recently released findings from their global study into how kids and young adults interact with digital technology. >>

Social Marketing | August 07, 2007

The global face of social networking

A new report from comScore reveals that several of the major social networking sites have experienced dramatic growth over the past year, and the trend is global. >>

Advertising | August 06, 2007

Slide.com signs major players to widget ad program

Mark down Discovery and Paramount to Slide.com's widget ad program. The platform allows advertisers to use widgets and photos from Slide to promote their products, from television shows to movies. >>

Research | August 06, 2007

Silver surfers are savvy online shoppers

Across Europe, more and more silver surfers are logging on and exploring the Internet, according to recently released research from the European Interactive Advertising Association. >>

Research | August 06, 2007

Newspapers exploit Web 2.0 services to expand reach

A recent report from The Bivings Group indicates that more newspaper websites are drawing readers from the "extras" they offer - blogs, story comments, video and RSS feeds - than from the simple copy offered in print form. >>

Advertising | August 06, 2007

Atlas to serve ads for IAC properties

Aquantive's Atlas ad platform will begin serving up ads for several of Interactive Corp's websites. IAC properties Match.com, Citysearch and Evite are some that will be served with the program. >>

Research | August 06, 2007

Use of newsletter subscription incentives decreases

Very few marketers continue to offer incentives to consumers to sign up for newsletters, according to the findings from a new study produced by the Email Experience Council. >>

Search Marketing | August 06, 2007

Google Dance hits Google-reliant websites

The most recent Google Dance has already affected many websites, with some online businesses seeing a radical change in their search engine positions. For websites that rely heavily on search engine traffic, this has had a significant effect. >>

Research | August 03, 2007

Most online magazine readers don't buy print copy

A recent partnership between Nielsen//NetRatings and Mediamark Research Inc. has spawned a database that provides unduplicated audience figures for newspapers, magazines and their online counterparts. >>

Research | August 03, 2007

France emerging as one of Europe's leading online advertisers

Despite the slow adoption of online marketing and advertising by French businesses, a new report finds that France is now emerging as one of the leading Internet advertisers in Europe. >>

E-commerce | August 03, 2007

Third of top electronic retailer websites underperforming

Website performance measuring company, Keynote Systems Inc., has released the findings of a new survey that shows which electronic retailer websites provide the best overall online experience. >>

Mobile Marketing | August 03, 2007

College students are open to mobile ads

A new study indicates mobile marketers will likely get better results from ads targeted to college students rather than adults or younger teens. >>

Research | August 03, 2007

Adults watch more TV and movies than teens

New research from IMMI sheds light on video and other media that is surprising. According to the results of a recent survey, adults are actually consuming more media than are their younger counterparts. >>

Research | August 03, 2007

WebTrends adds engagement levels to metrics

Portland-based WebTrends has launched two new tools for marketers that not only measure traffic but also measures audience engagement. The tools may also give insight to the trend of shopping cart abandonment. >>

E-commerce | August 02, 2007

Amazon to enter web payment service arena?

Could it be that another web payment service is about to be launched joining similar services such as Google Checkout, PayPal and Bill Me Later? >>

Search Marketing | August 02, 2007

Online local searches backed up with printed directory research

Local search grew 40 percent faster than general search this year, according to a new study by comScore, yet print directories still remain a valuable source of local businesses. >>

Advertising | August 02, 2007

Microsoft launches ad-supported software

Microsoft is to launch its first ad-supported software via distributing it, pre-installed, on new PCs. >>

Research | August 02, 2007

NAA: newspaper website visits increase 7%

Online marketers may want to think twice before skipping over those newspaper websites. According to new research from the National Association of Advertisers (NAA), about 37% of the total Internet population visited newspaper websites in Q2. >>

Social Marketing | August 02, 2007

Geographic targeting is key for social network marketers

New research from comScore sheds light on how social network marketers are doing and how they could be doing better in the online environment. According to the report, as with many other online marketing efforts, the right targeting is key. >>

E-commerce | August 02, 2007

Peer reviews are most important for online shoppers

A recent study from BazaarVoice and Vizu Corporation indicates that allowing space for peer reviews is more important than ever for online shopping hubs. In a survey, 75% of consumers said peer reviews are more important to them than expert reviews. >>

Search Marketing | August 01, 2007

Google puts different slant on behavioral targeting

Google believes that search patterns, identified at the time of a user’s search, are more relevant to search advertising than a deeper user profile built up over time. >>

Research | August 01, 2007

U.S. online retail sales may break $200 billion barrier

After a modest start to the year, U.S. online consumer spending is back on the increase. The second quarter of 2007 has seen overall online consumer spending exceed $47 billion, an increase of 23 percent on the same quarter last year. >>

Research | August 01, 2007

Combine search, display for best results

A recent study from comScore and Yahoo reads a bit like a recipe: combine search ads and display ads in an online environment, add online shoppers and watch revenue rise. >>

Research | August 01, 2007

Marketers should investigate the "green teen" effect

Marketers looking for an in with the younger generation need only appeal to one specific group. That is the word from a recent report by JupiterResearch. According to the report "green teens" - those concerned about the environment - are leaders with their generation. >>

Research | August 01, 2007

Growth in revenue, traffic for IAC

Along with a 6% revenue increase for Q2, InteractiveCorp (IAC) has seen a substantial increase in traffic to several of its websites. Much of the revenue increase was led by IAC's e-tailing sites, but search was also a big factor in the Q2 results. >>

Domain Names | August 01, 2007

Magazines buying existing web brands

As well as building their own Internet destinations, magazines have turned to buying existing web brands as a way of increasing their online content and audiences. >>