Video, widget measurement offered by Quantcast

If you've thought about adding widget or video advertising but weren't sure the new tools were worth the cost, Quantcast might have the answer. The online ratings company has added metrics for widgets and video ads.

by Kristina Knight

The solution is currently being offered, free of charge, in beta testing for advertisers. Measurement tools are available for desktop widgets, flash-based media, online games and video ads. Publishers can measure how widgets and video are being used, who is watching the ads and what the response rate is.

In 2006, online video grew by more than 55% and by 2011, according to some reports, the online video spend will reach more than $4 billion. At the same time the use of widgets for online content and ads has exploded, too.

Konrad Feldman, co-founder and CEO, Quantcast Corporation said, "If (publishers) want to attract more advertising dollars, (they) must measure and understand their video and widget audiences. We look forward to providing them with the accurate, third-party metrics and the easy-to-use graphical reports they need."

While still in beta, the platform offers reports on the reach, play and category of video and widget ads and how much/how often the ads are consumers. When it is out of beta, the platform will also include reports on demographics and lifestyle assessments as well as the frequency and distribution of ads.