Video sharing site revs up its ad products

Revver, the online video sharing website, announced this week that impression-based advertising products will soon be made available to advertisers and content owners.

by Helen Leggatt

A CPC product is already available on Revver but, by the end of this month, a CPM product will be added. Advertisers and content owners can use both ad types and the revenue split remains at 50/50 with Revver. The choice of formats will give content owners the flexibility to choose which ad format they, and their audience, prefer.

“Today, Revver stands alone in the convoluted online video market for offering a simple and effective service that links advertisers with content owners,” said Kevin Wells, CEO. “

Pre- and post-roll ad options will be available, along with a unique ability to “bookend” a video by matching the pre- and post-roll advertisers.

“As the demand for online video advertising continues to grow, we’re building a customizable range of ad products to better meet our partners’ needs,” added Wells.

Both pre- and post-roll ads are limited to 15-seconds in length and videos that are shorter than 30-seconds won’t qualify as being long enough to warrant pre-roll ads.