News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Three-quarters of U.S. households have broadband
New research released by the Consumer Electronics Association has revealed that the majority of online U.S. households have broadband Internet access.
Nearly 58 million, or 75 percent, of U.S. households now subscribe to broadband according to the CEA’s recently released research entitled “Broadband in America: Access, Use and Outlook”. That’s an increase of 21 percent in the last 12 months. Of those that don’t subscribe to broadband, 15 percent quote cost as being the major barrier.
“With 20 percent of non-broadband subscribers expecting to adopt this service in the next two years, future growth looks strong,” said Gary Shapiro, the CEA’s President and CEO. “Yet, competition among broadband service providers must stay robust for this expected growth to prevail. Consumers must have access to media-rich entertainment content they can use anytime, anywhere at a reasonable price.”
Americans aren’t limited to broadband access purely in their own homes. Around 72 percent of U.S. adults have access to a broadband connection outside of their home such as their place of work, library, public wireless hotspot, college or internet café.
“Most importantly,” added Shapiro, “increased broadband access brings with it the hope of widely disseminating knowledge and improving healthcare and distance learning services. Broadband access spurs innovation and technology for all Americans.”
- Mobile-friendly email strategies paying off for marketers
- The growing impact of online performance on sales and customer experience
- Dedicated email marketing teams significantly affect ROI
- How to predict shopper behavior outside surveys
- How to use native, RTB as complimentary options
- Manta: Crowdfunding not high on SMB's radar
- Melbourne hotel group to review their guests' behavior
- Online fraud prevention processes leading to loss of genuine sales
Featured White Papers