News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Three-quarters of U.S. households have broadband
New research released by the Consumer Electronics Association has revealed that the majority of online U.S. households have broadband Internet access.
Nearly 58 million, or 75 percent, of U.S. households now subscribe to broadband according to the CEA’s recently released research entitled “Broadband in America: Access, Use and Outlook”. That’s an increase of 21 percent in the last 12 months. Of those that don’t subscribe to broadband, 15 percent quote cost as being the major barrier.
“With 20 percent of non-broadband subscribers expecting to adopt this service in the next two years, future growth looks strong,” said Gary Shapiro, the CEA’s President and CEO. “Yet, competition among broadband service providers must stay robust for this expected growth to prevail. Consumers must have access to media-rich entertainment content they can use anytime, anywhere at a reasonable price.”
Americans aren’t limited to broadband access purely in their own homes. Around 72 percent of U.S. adults have access to a broadband connection outside of their home such as their place of work, library, public wireless hotspot, college or internet café.
“Most importantly,” added Shapiro, “increased broadband access brings with it the hope of widely disseminating knowledge and improving healthcare and distance learning services. Broadband access spurs innovation and technology for all Americans.”
- Study: Mobile key for online grocery buys
- Job Seekers: How to get the next job
- Top 3 tips to improve travel loyalty programs
- New Realeyes' research links emotional response to sales impact
- Coalition for Better Ads releases new guidance to curb consumer annoyance with ads
- Instagram's focus on business tools attracts SMB advertisers
- Traditional external agency model failing to meet marketers' needs
- Few marketers intend to invest in marketing technology in 2017
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...