Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : July 04, 2007
Social networks suitable for branding, not retail
JupiterResearch have released new survey findings showing that social networking and community sites have little influence over online shoppers.
Online shoppers prefer to purchase through retail websites, rather than via social networks, blogs or online communities, found JupiterResearch in its recent ‘U.S. Retail Consumer Survey’.
Online shoppers appear to favour retail outlets where they can quickly, and efficiently, make purchases with 53 percent of those surveyed by JupiterResearch doing so.
In comparison, just 3 percent would purchase through a blog and social networks are encouraging just 12 percent of online shoppers to purchase more than they planned. However, both blogs and social networks are being used by 29 percent of online shoppers to research and reaffirm their purchasing decisions.
"From a branding and advertising perspective, social and community sites are garnering a great deal of online influence," said Patti Freeman Evans, senior analyst with JupiterResearch. "But when researching a product online, shoppers are looking for fundamental information, not entertainment or social interaction.”
Tags: branding, JupiterResearch, online retail, online shopping, social network
Subscribe to BizReport
Latest Headlines
- Are you prepared for an online reputation crisis?
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.