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BizReport : Advertising : July 10, 2007
Should advertisers target photo sharing sites?
With the news that Yahoo Photos was closing and the company would point users to Flickr, some may have thought that photo sharing sites had run their course. But new research from Hitwise indicates that photo sharing sites are, in fact, growing in popularity. But should marketers include these sites in their online campaigns?
The short answer is yes.
According to Hitwise, traffic to Flickr grew more than 35% between June 9 and July 7, 2007. Keep in mind that Yahoo announced the closing of Yahoo Photos in June and then began promoting Flickr to users; this could account for some of the increased traffic. Still, it is interesting to note that in that short amount of time Flickr has become the second most popular photo sharing site (6.42% share) on the web behind only PhotoBucket which has a 43% share. Slide ranks third with a 6% share and Kodak Gallery ranks fourth with a 3.6% share. Though they are closing Yahoo Photos ranks fifth with a 3.1% share of the market.
Users on photo sharing sites may be a small part of the online pie, but these users are loyal and they are passionate about sharing their photos. Targeting this loyal, passionate type of consumer is a good idea for any marketer.
Tags: online marketing, online photos
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