Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Trends & Ideas : July 20, 2007
Sequential advertising for online video
Advertisers who want to make a big impact within online videos might want to consider a dominating creative ad strategy soon to be offered by Heavy.com.
New ways in which marketers can make the most of online video advertising, while improving the user experience, are coming in thick and fast these days. The most recent is sequential advertising. This advertising format enables advertisers to run a narrative thread of ad spots throughout a video or content block, sometimes employing a creative storyline.
The treatment is not dissimilar to that used by newspapers that run a series of one advertiser’s print ads over several pages, or surround sessions on websites.
Sequential advertising offers a way of engaging viewers instead of repeatedly exposing them to the same creative or a series of disjointed ads. “We’ve seen a real problem with some advertisers,” said Heavy.com’s co-CEO, Simon Assaad, via MediaWeek. “They want a deep relationship with users, but you can get really worn out watching the same piece of creative again and again. With the sequential ads, its still a relatively interesting experience for users.”
Heavy.com is currently testing sequential advertising with a lemonade brand and, as yet, no product placement has been incorporated.
Tags: online video, sequential advertising, surround session
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.