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BizReport : Mobile Marketing : July 25, 2007
Mobile search to reach $715 million by 2011
Marketers should not forget about paid search when signing up for mobile campaigns. According to recent research from eMarketer, mobile search will explode in the future just as traditional online search has exploded in the past few years.
Researchers predict that mobile search will bring in about $715 million by 2011. That is roughly 15% of the entire mobile spend, according to the report.
eMarketer Senior Analyst John du Pre Gauntt said, "Mobile search in the US has all the right parts on the table: a huge online advertising ecosystem, the world's leading content industry, massive portal players, major league mobile operators and a host of VC-backed start-ups."
Mobile users are already logging on to search engines via their handhelds. iCrossing found that mobile users are more apt to log on for searches on via a search engine such as Google or Yahoo than through their mobile provider's site. Roughly 50% of users preferred known search engines. The study also found that users on mobile devices won't surf past the second page of results.
In 2006, there were roughly 27 million mobile Internet users, 20 million mobile searchers. Mobile search revenue reached just over $2 million. In 2007 mobile search is expected to bring in more than $13 million from 31 million mobile Internet users and 23 million mobile searchers.
Tags: mobile marketing, mobile search
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