Microsoft forms group to research ad and search technologies

Microsoft is on a mission to ensure can they develop effective and creative ways of delivering value for advertisers. To this end they have created a new group to be headed up by the former chief scientist for Microsoft's Search & Advertising Platform Group.

by Helen Leggatt

microsoft%20logo.jpg Bill Gates announced the creation of the Internet Services Research Center (ISRC) at the recent annual financial analysts meeting, the same meeting in which the acquisition of AdECN was announced.

The ISRC has been formed to bring together “crack research teams with brilliant minds and fires in their bellies” to develop advertising and search technologies, according to a recent press release.

“We’re building an even tighter bridge between researchers and product teams,” said Rick Rashid, senior vice president of Microsoft Research. “The ISRC represents a new model for moving technologies quickly from research projects to improved products and services.”

Past collaboration between Microsoft’s developers and research community has led to advances in search and ad-related technologies such as spam prevention, content extraction and search relevance.

“We’re committed to delivering better, faster search results for our customers and more creative, effective ways of delivering value for advertisers,” commented Satya Nadella, corporate vice president of Microsoft’s Search & Advertising Platform Group. “Our investments in engineering in conjunction with ISRC, Live Labs and Microsoft Research will enable us to bring new innovations to the market in a rapid fashion.”

Heading up the ISRC will be the former chief scientist for the Search & Adverting Platform Group, Dr. Harry Shum.