Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Search Marketing : July 17, 2007
Microsoft adCenter upgrades negative keywords feature
Microsoft has recently upgraded adCenter to allow marketers to work with negative keywords at a campaign level.
Previously, negative keyword options were only available at ad group level. However, as part of an upgrade last weekend Microsoft added the ability to work with negative keywords at a campaign level.
Negative keywords are phrases or words that can refine which search queries your ads show up for. For instance, the adCenter blog cites a situation whereby an ad selling televisions would want to avoid showing up on entertainment related searches. Negative keywords such as “listings”, “soap” and “show” could all be used as limiters. There is a character allowance of 1200 characters, or around 200 keywords.
The negative keyword feature can be used in a variety of ways. New campaigns can be added to, existing campaigns can be edited to include negative keywords and there’s also the ability to change the list of negative keywords for multiple campaigns all at once.
Detailed information on how to use the new feature can be found on the adCenter blog.
Tags: Microsoft adCenter, negative keywords, search marketing
Subscribe to BizReport
Latest Headlines
- Are you prepared for an online reputation crisis?
- 7Search upgrades PPC offerings
- Does your target audience have high-speed Internet access?
- Borders.com brings bookstore buzz to Internet
- IAB releases revised ad unit and rich media guidelines
- What does your online reputation say about you?
- Creating a niche is key for social marketers
- Marketers to spend over $2 billion on affiliate marketing
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.