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BizReport : Blogs & Content archives : July 11, 2007


MediaSeed may help with campaign management

Online advertisers will likely benefit from a new one-stop-shop for online content management. Called MediaSeed, the platform allows publishers and advertisers to distribute and track online video and rich media offerings in one place.

by Kristina Knight

Clients can upload video and other rich media content to the dashboard, syndicate the content and then track user views through the Teletrax service.

"Video on the Internet is a key target [for public relations professionals]," said Laurence Moskowitz, CEO, MediaLink. "Footage of everything from product announcements, to government approvals, to mergers can appear wherever their audiences look."

For advertisers just beginning to create an online community around their products and services or those who simply want better control of their online image, MediaSeed could be a huge help.

Larry Thomas, chief operating officer of Medialink said the platform will allow users to create and monitor their own niche communities easily. Clients can share project information through branded online television channels so that their readers and users are continually given fresh information.

Research has shown that creating branded micro-sites and offering users a community to share information and ideas is crucial as the online community continues to grow. By engaging this audience, advertisers will have a better chance of growing their brand.

The platform will launch in the fall.






Tags: online content distribution, online video, rich media








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