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BizReport : Social Marketing : July 17, 2007

LinkedIn traffic rose 323 percent in past year

LinkedIn, the business social network, has experienced a huge rise in traffic over the past year but, in light of Facebook’s rising popularity, is it too little too late?

by Helen Leggatt

linkedin%20logo.gifAccording to recent figures released by Hitwise, and an entry in LeeAnn Prescott’s blog, traffic to LinkedIn has risen 323 percent over the past year.

In the last few weeks alone, LinkedIn announced it would be opening up its platforms in much the same way as Facebook did. Prescott noticed that traffic to LinkedIn, following that announcement, increased by 17 percent.

“What did surprise me in looking at the upstream data for LinkedIn was that Gmail figured more prominently than usual,” wrote Prescott in her blog. “As of last week, Yahoo Mail leads over Gmail in market share of total US visits by more than 10 to 1, but Linked In receives only 3X more upstream traffic from Yahoo! Mail as Gmail.” Prescott puts this Gmail bias down to its appeal to early adopters

Meanwhile, Facebook’s popularity continues to rise and more and more companies and individuals are using the social network for business networking purposes. It won’t be long before Facebook responds to the needs of its business community and where will that leave LinkedIn?

Tags: business networking, Facebook, Hitwise, LinkedIn, social networking

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  • Kimberly

    Facebook and LinkedIn serve two unique audiences - Facebook for the youth and LinkedIn for the adult.

    What is interesting about LinkedIn's growth is the broader adoption of a social networking tool for the business community and what that means for staying in touch with coworkers, networking for a new job, researching people and positions within companies, etc.



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