Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Social Marketing : July 17, 2007
LinkedIn traffic rose 323 percent in past year
LinkedIn, the business social network, has experienced a huge rise in traffic over the past year but, in light of Facebook’s rising popularity, is it too little too late?
According to recent figures released by Hitwise, and an entry in LeeAnn Prescott’s blog, traffic to LinkedIn has risen 323 percent over the past year.
In the last few weeks alone, LinkedIn announced it would be opening up its platforms in much the same way as Facebook did. Prescott noticed that traffic to LinkedIn, following that announcement, increased by 17 percent.
“What did surprise me in looking at the upstream data for LinkedIn was that Gmail figured more prominently than usual,” wrote Prescott in her blog. “As of last week, Yahoo Mail leads over Gmail in market share of total US visits by more than 10 to 1, but Linked In receives only 3X more upstream traffic from Yahoo! Mail as Gmail.” Prescott puts this Gmail bias down to its appeal to early adopters
Meanwhile, Facebook’s popularity continues to rise and more and more companies and individuals are using the social network for business networking purposes. It won’t be long before Facebook responds to the needs of its business community and where will that leave LinkedIn?
Tags: business networking, Facebook, Hitwise, LinkedIn, social networking
Subscribe to BizReport
Latest Headlines
- Report: IP Blacklisting doesn't stop click fraud
- Multi-channel retailers holding back online
- Online consumer magazines experience rise in traffic
- comScore: Indian search market study released
- AdBrite, Kenshoo Search pairing gives search marketers more options
- Tremor: Content is the key for pre-roll video ROI
- MeetingWave makes social networking social
- Most popular young adult sites in UK finance focused
Featured White Papers:
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Comments
Facebook and LinkedIn serve two unique audiences - Facebook for the youth and LinkedIn for the adult. What is interesting about LinkedIn's growth is the broader adoption of a social networking tool for the business community and what that means for staying in touch with coworkers, networking for a new job, researching people and positions within companies, etc.
Posted by: Kimberly on July 18, 2007 02:01