News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Google to launch 'AdSense for Games'
In May, 2006, Microsoft bought Massive, an in-game advertising company. At the beginning of 2007, Google bought AdScape, an in-game advertising company. See the pattern?
It should, therefore, come as no surprise to learn that Google is expanding into the world of video games. Bernie Stolar, Google’s Dean of Games, is adamant that Google won’t be publishing its own games or building its own console, but that they do have plans for a new system, called “AdSense for Games”.
For Google, in-game advertising was always on the cards. On its acquisition of AdScape the search engine giant said, “Over the past few years, the video game experience has become richer and more interactive. We think this rich environment is a perfect medium to deliver relevant, targeted advertising that ultimately benefits the user, the video game publisher and the advertiser.”
“AdSense for Games” will enable advertisers to purchase ad space within games and game publishers can integrate the system to monetize their products. Text and video ad formats will be on offer. Initially the system will only be available on web-based games but there are plans to include PC and console games in the future.
It will be interesting to see how Google manages the relevancy of displayed ads and whether they are environment, or player, oriented.
- Top tips to capitalize on social apps
- Mondays a favorite of fraudsters
- Reports show strong Q3, point to strong Q4
- Mobile Roundup: iOS users converting more, device adoption continues to grow
- Study: Moms looking to tech to track family health
- Study reveals global consumer attitudes to cross-border ecommerce
- Apple Pay, HCE to drive NFC-based contactless payments
- Study finds omnichannel strategy can drive more revenue
Featured White Papers
- Move Beyond Batch and Blast Emails
Like many marketers, you've included email in your marketing mix for years. But while email remains a vital channel, traditional...
- Social Media Pocket Guide
In just a few short years, the world of social media has changed immensely. We'll walk through each of the...