News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Gamers will view ads for games
Macrovision’s annual global casual gaming survey has revealed that many gamers are receptive to viewing ads in return for free games.
Macrovision surveyed 400 gamers earlier this year and discovered that 83 percent would gladly watch a 30-second ad in exchange for playing a game for free.
Trial versions of games encouraged 53 percent of respondents to go on to purchase the game and 34 percent relied on promotional emails to stay informed of new titles.
Gamers also relied heavily on online reviews to find new games, said the report, with 81 percent influenced to try a new game after reading a review and 65 percent influenced to purchase a game.
"This year's survey highlights that advertising is now an increasing revenue option and trials are a must in marketing to casual gamers," said Micheal Buccheim, Macrovision’s Executive Vice-President. "Gamers are now turning to advertising and promotional materials to help them make their decisions on which games to play and purchase. The fact revealed in this year's survey will help the industry to better understand and influence casual gaming purchasing habits."
- Top retailers failing to meet consumer expectations of personalized comms
- Android ad blocking browser released by Adblock Plus
- How triggered emails can reduce shopping cart abandons
- How to better protect consumers' mobile privacy
- Expert: What Google buy buttons could mean for ecommerce
- Report highlights the 'mobile moments' of commuters
- Consumers keen to use new payment technology but businesses slow to adopt
- Ad Roundup: Integrations and new releases to offer more insights
Featured White Papers
- Learn how to fill your funnel with high-quality leads
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content...