News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Gamers will view ads for games
Macrovision’s annual global casual gaming survey has revealed that many gamers are receptive to viewing ads in return for free games.
Macrovision surveyed 400 gamers earlier this year and discovered that 83 percent would gladly watch a 30-second ad in exchange for playing a game for free.
Trial versions of games encouraged 53 percent of respondents to go on to purchase the game and 34 percent relied on promotional emails to stay informed of new titles.
Gamers also relied heavily on online reviews to find new games, said the report, with 81 percent influenced to try a new game after reading a review and 65 percent influenced to purchase a game.
"This year's survey highlights that advertising is now an increasing revenue option and trials are a must in marketing to casual gamers," said Micheal Buccheim, Macrovision’s Executive Vice-President. "Gamers are now turning to advertising and promotional materials to help them make their decisions on which games to play and purchase. The fact revealed in this year's survey will help the industry to better understand and influence casual gaming purchasing habits."
- Expert: How to know if the cloud is right for your business
- Ad Roundup: Targeting, Payments and Data
- Studies highlight importance of location, relevance
- SMBs: New labor laws could impact revenue lines
- Ad Roundup: Mobile, video and ecommerce
- Expert: What Google, Amazon announcements mean for marketers
- Survey: SMBs keying into social
- Survey: Brands leaving app money on the table
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...