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BizReport : Research archives : July 26, 2007

First Latin American Internet usage report released

comScore has released the first report on Latin American Internet usage and discovered a preference for Microsoft sites over Google.

by Helen Leggatt

comscore%20logo.gifWhile comScore has previously reported country-specific data, this is the first time metrics have been compared across the region.

Chileans has the largest percentage of population online, according to the data, with 45 percent accessing the Internet in June, 2007. The country with the largest number of Internet users is Brazil with 15.8 million. However, this figure only accounts for 11 percent of the country’s overall population.

comScore also found that Microsoft sites are the most-visited in Latin America, with 47.3 million unique visitors, or around 88 percent of Latin Americans. Google isn’t far behind with 46.5 million, or 87 percent, of unique visitors followed by Yahoo with 35 million.

After seeing a 67 percent increase in page views and nearly 40 percent rise in monthly signups for the beta version of MySpace Mexico, the company has officially launched the Mexican community.

"The launch of MySpace Mexico will provide advertisers a unique opportunity to interact with the youth community in Mexico through event sponsorships and unique marketing partnerships that will enable brands to integrate with their users in rich and compelling ways,” said Victor Kong, Managing Director of MySpace Latin America.

Tags: comScore, internet usage, Latin America, MySpace Mexico

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