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BizReport : Trends & Ideas archives : July 31, 2007


DailyMotion engages copyright detection tool

One of the hurdles with online video has been the threat of copyright infringement. YouTube has suffered many complaints citing copyright infringement. New video sharing site DailyMotion has launched a tool that detects copyrighted videos to prevent publication.

by Kristina Knight

The tool will "allow us to detect copyrighted videos and to isolate them from other videos for which our users and media partners hold distribution rights," was written on the DailyMotion blog.

This is how the tool works: once a video is uploaded it is given a fingerprint and that print is sent to a database with similar prints created by the copyright holders. If the files match the videos aren't published on the site.

The move is one of two that could increase the profile of the video sharing site. The second move is a deal with RDF USA, a reality television production firm. The production company will present eight original program concepts for the video hub ranging from comedies to drama. These exclusive videos will be produced and aired on DailyMotion.

In April, comScore reported more than 4.7 million video streams originating from DailyMotion. The average viewer watched more than 10 videos and spent roughly one hour viewing throughout the month. About 37% of the views were from the 18 to 34 year old demographic.






Tags: online video, viral marketing








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