Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Email Marketing : July 16, 2007
Coremetrics testing behavioral email marketing tool
Testing of Coremetrics’ LIVEmail 2.0 has begun. The updated automated email marketing application will help marketers identify the right offers for the right recipients at the right time.
Coremetrics is teaming up with several top email marketing firms for a Fall launch of LIVEmail 2.0, an "dramatic update" to their LIVEmail automated email marketing application, which was first released 4 years ago. Those involved in the launch include Responsys, ExactTarget and eDialog who, between them, look after clients such as T-Mobile, Continental Airlines and Avis.
LIVEmail 2.0 combines the power of Coremetrics’ ‘LIVE Profiles’ and ‘Intelligent Offer’ tools to enable marketers to offer the most relevant offer to an individual or a targeted group. Such activities could include identifying and emailing recent product abandoners to entice them back or rewarding high value customers with exclusive offers.
"Combining behavioral targeting with email campaigns is key to relevant marketing," said Matthew Seeley, president at CheetahMail. "LIVEmail 2.0 provides the flexibility needed to target customers based on past behavior and automate that trigger process to ensure that relevant messages reach the right audiences at the right time. This represents the next wave of strategic email marketing."
Tags: behavioral targeting, Coremetrics, email marketing, LIVEmail 2.0
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.
Comments
We, at Zrinity, are also implementing Behavioral Email Marketing for customers. Perhaps we could also join this effort? The key to this is in the profiles and the ability to build them in real time using high powered systems and apps.
Posted by: Rob Thrasher on November 26, 2007 17:50