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BizReport : Trends & Ideas archives : July 05, 2007

Contextual video ad network launched

Broadband Enterprises has signed up a number of clients to its new contextual video ad network.

by Helen Leggatt

BroadbandEnterprises%20logo.jpgThe new contextual video ad network, powered by Broadband Enterprises’ VINDICO technology, will enable advertisers to purchase contextually relevant video ad inventory, as per Google's AdSense. In turn, publishers will be able to monetize more of their video and text content.

“We believe a marketplace will alleviate some of the execution and implementation issues that are currently holding back the online video industry,” said Broadband Enterprises' COO Bryon Evje.

The easy-to-use platform allows publishers to add a simple piece of code to their website’s pages. The code scans the content of the page on which it’s located and returns the most relevant ads based on speech-to-text comparison with the video ad inventory.

A number of clients have already signed up to use the video ad platform, including OMD (Nissan), Proctor & Gamble and Optimedia (T-Mobile).

Tags: Broadband Enterprises, contextual advertising, video ad network, video advertising

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