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BizReport : Research archives : July 27, 2007

Chat leads IM destination points

Instant messaging continues to grow with online users. According to research from Nielsen//Netratings is the most popular destination for IM fans, possibly because users don't have to download applications.

by Kristina Knight

According to researchers, saw 354% growth between August 2006 and June 2007, reaching 2 million unique users in the time frame. During the same reporting period, Google Talk also saw significant growth of 149%, reaching 2.3 million unique users. Both platforms allow users to chat at any time and from any location.

"Now that instant messaging has become an established form of communication, providers are seeking to distinguish themselves with expanded access and additional functionalities. These recent trends in traffic indicate that users are excited about seeing where the technology is going next," said Jason Lee, media analyst for Nielsen//Netratings.

Also showing strong growth from August to June were IMVU (159% growth), paltalk (26% growth) and Skype platforms (20% growth).

Instant messaging is one of the newer social features of the Internet, which are spurring even more rapid growth. With more households signing on for broadband Internet usage, users are becoming more adept at using these features to stay in touch, meet new friends and share their ideas. These types of online features make it more important than ever for advertisers to have a good idea of how their brand is playing online.

One dissatisfied consumer can quickly spread their feeling quickly, damaging the brand marketers work tirelessly to create. By using a platform that tracks how the brand is faring online, marketers can make the most of the new social Internet without fear of harming the brand.

Tags: brand, IM, instant messaging

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