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BizReport : Search Marketing : July 02, 2007
Another Yahoo Panama feature update
More updates to Yahoo’s Panama sees the search advertising platform slowly catching up with its rival, Google's AdSense.
Small, but useful, changes have been made to Yahoo’s search advertising platform.
Time and effort can now be saved with the introduction of “move” and “copy” functions for keywords. Cut, copy and paste was previously the only way of moving keywords between ad groups. Now, by using “move” and "copy” buttons, the task is less laborious.
Keyword selection has also been improved and the tool “streamlined”. Estimates of monthly searches per keyword are now provided, a key source of information for campaign planners.
Finally, Yahoo has enabled advertisers to view other ads being generated by the same keywords as well as preview their own ads to see how they actually appear on search results. Along with more in-depth help content on how to write effective ads, advertisers can now more easily compare and differentiate their campaigns to stand out from the crowd.
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