Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Search Marketing : July 02, 2007
Another Yahoo Panama feature update
More updates to Yahoo’s Panama sees the search advertising platform slowly catching up with its rival, Google's AdSense.
Small, but useful, changes have been made to Yahoo’s search advertising platform.
Time and effort can now be saved with the introduction of “move” and “copy” functions for keywords. Cut, copy and paste was previously the only way of moving keywords between ad groups. Now, by using “move” and "copy” buttons, the task is less laborious.
Keyword selection has also been improved and the tool “streamlined”. Estimates of monthly searches per keyword are now provided, a key source of information for campaign planners.
Finally, Yahoo has enabled advertisers to view other ads being generated by the same keywords as well as preview their own ads to see how they actually appear on search results. Along with more in-depth help content on how to write effective ads, advertisers can now more easily compare and differentiate their campaigns to stand out from the crowd.
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.