BizReport : July 30, 2007 Archive

July 30, 2007 Archive

Mobile Marketing | July 30, 2007

E-mail addiction top 10

Mobile e-mail usage is on the rise in U.S., which means that so is the frequency and locations of checking e-mail. Checking e-mail from bed while in pajamas ranked as top unusual location for mobile device users. >>

Research | July 30, 2007

Microsoft forms group to research ad and search technologies

Microsoft is on a mission to ensure can they develop effective and creative ways of delivering value for advertisers. To this end they have created a new group to be headed up by the former chief scientist for Microsoft's Search & Advertising Platform Group. >>

Social Marketing | July 30, 2007

A new Lookery at advertising on Facebook

A couple of Internet entrepreneurs are launching an ad network for Facebook applications, giving advertisers access to the social network’s millions of users. >>

Research | July 30, 2007

Interbrand survey finds Google most improved brand

Interbrand and Businessweek's annual survey of global brands shows that, this year, the search giant Google has been deemed the world’s most improved brand. >>

Social Marketing | July 30, 2007

Widgets bring traffic to social networks

There is more going on with widgets than simple syndication. According to a recent report from Quantcast, widgets are actually driving traffic to some social networking sites. >>

Trends & Ideas | July 30, 2007

Magazines turn to the Internet for readers, revenue

More magazines are looking to the Internet to keep readers interested in their offerings. According to a recent report from the Magazine Publishers of America (MPA), magazines increased their digital initiatives by more than 135% this year. >>

Research | July 30, 2007

Online booksellers benefit from Boomer generation

Used books are big business. Marketers and online retailers looking for more readers need only look into the boomer generation to find both according to a recent study from AbeBooks.com. Their poll revealed that so-called Silver Surfers buy used books online but are also interested in creating their own online bookstores. >>