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BizReport : July 27, 2007 Archive

July 27, 2007 Archive

Advertising | July 27, 2007

comScore launches new audience segmentation tool

Nielsen//NetRatings recently introduced new web audience measurement tools, and comScore has just made a similar move. >>

Viral Marketing | July 27, 2007

Forecast: Online video ads will reach $775 million

The forecast for online video just keeps growing. According to a new report from eMarketer, video advertising will grow about 89% in 2007, to reach $775 million. >>

Advertising | July 27, 2007

There are still obstacles to behavioral targeting

Targeting online ads according to past behavior is expected to reach the $1 billion mark in 2008, but according to some reports, there are still issues with this type of targeting. Is behavioral targeting right for your campaign? >>

Research | July 27, 2007

Chat leads IM destination points

Instant messaging continues to grow with online users. According to research from Nielsen//Netratings is the most popular destination for IM fans, possibly because users don't have to download applications. >>

Email Marketing | July 27, 2007

Marketers fail to manage opt-out requests

Many marketers believe minimizing churn, or the opting-out of email list members, to be their greatest challenge, according to recently released survey results. >>

Advertising | July 27, 2007

Microsoft acquires Internet ad exchange

Microsoft is “hellbent and determined” to become a “powerhouse” in the advertising business, according to CEO Steve Ballmer. As if to underline the point, Microsoft has just signed a deal to acquire an internet ad exchange. >>