July 25, 2007 Archive

Latest Headlines | July 25, 2007

Amazon profits nearly triple for second quarter of 2007

Tuesday's news that online retailer Amazon.com nearly tripled its second quarter profits sent the stock up almost 19 points to 88.42 in early Wednesday trading. >>

Trends & Ideas | July 25, 2007

Superpages.com beta tests video ads

Superpages.com has begun beta testing a local video advertising program that, while launching in the Seattle, Los Angeles and San Francisco Bay area, will eventually be rolled out across the U.S. >>

Research | July 25, 2007

Fifth of global population online in 2011

The U.S., Western Europe, Canada and Japan all have mature online populations. Research predicts the proportionate decline in their shares of the overall online population as other nations' spending power and infrastructure development increases. >>

Advertising | July 25, 2007

AOL adds another ad firm to its arsenal

In the same week as Microsoft announced it will allow its users to opt out of its behavioral targeting system, AOL has announced its purchase of behavioral targeting firm, Tacoda. >>

Search Marketing | July 25, 2007

Search drives users to travel websites

With summer in full swing, more users are logging to the Internet to research destinations. Research from Compete indicates that search engines are pushing more users toward travel aggregators. Which terms are leading users to these sites? >>

Research | July 25, 2007

Quantcast: All metrics are not equal

With more publishers saying they aren't getting enough metric data, online measurement firm Quantcast believes they have the answer. A metric system that creates a census of sites visited and time spent. >>

Mobile Marketing | July 25, 2007

Mobile search to reach $715 million by 2011

Marketers should not forget about paid search when signing up for mobile campaigns. According to recent research from eMarketer, mobile search will explode in the future just as traditional online search has exploded in the past few years. >>

Latest Headlines | July 25, 2007

San Francisco power outage darkens several websites

A power outage lasting several hours Tuesday briefly shut down some well-known websites and left thousands of bloggers stranded. Netflix, CNet and Craigslist were among the site affected by an underground explosion that hit 50,000 San Franciscans. >>

Latest Headlines

More...

Featured White Papers:

Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.