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BizReport : July 24, 2007 Archive

July 24, 2007 Archive

Advertising | July 24, 2007

Ad spend on sports websites to double

Television still commands the lion’s share of sports advertising budgets, and will do for the foreseeable future, but online and mobile channels are gaining in importance, found eMarketer. >>

Research | July 24, 2007

Online newspapers experience record visitor numbers

Online newspapers have seen a rise in visitors and page views over the last year, and even the amount of time visitors spend on newspaper websites has increased. >>

Research | July 24, 2007

Three-quarters of U.S. households have broadband

New research released by the Consumer Electronics Association has revealed that the majority of online U.S. households have broadband Internet access. >>

Research | July 24, 2007

Users prefer general sites for pharma-research

A recent survey from Prospectiv indicates that users either don't know about or simply don't trust branded pharmaceutical websites. According to research users are more apt to research medical ailments and problems at a general health information website than within pharma-sites. >>

Advertising | July 24, 2007

Study: Build registered user lists with archived webcasts

Publishers and podcasters should leave their content on-site for longer periods of time, according to a recent study. By doing so, B2B marketers and publishers may actually increase registrants for future webcasts, at the same time increasing their lead generation. >>

Trends & Ideas | July 24, 2007

Lifetime rolls out casual games

MMOGs may be garnering more headlines, but the Lifetime Network is betting that casual games will become even more mainstream in the coming months. The online portal is rolling out a series of casual games for their target market - middle-aged women - complete with advertising inserts. >>