BizReport : July 23, 2007 Archive

July 23, 2007 Archive

Email Marketing | July 23, 2007

British B2B marketers embrace email

Email marketing remains an essential part of the marketing mix for British B2B marketers with many increasing associated budgets over the last 12 months. >>

Advertising | July 23, 2007

Not all in-game ads are equal

In-game ads represent an ideal opportunity for marketers to reach millions of users, especially those in the tough-to-target 18-34 year old age group. However, results of a new study show that not all in-game ads are as effective at grabbing attention as those that are placed on the "primary camera plane". >>

Research | July 23, 2007

China’s online population to become world’s largest

The number of Internet users in China is slowly, but surely, catching up with those in the U.S., according to new figures released by the China Internet Network Information Centre. >>

Email Marketing | July 23, 2007

Look for consumer-mail to take over

A recent white paper from analysts Frost & Sullivan predicts that mobile email will begin growing by an estimated 24% per year beginning in 2007. Mobile email revenue is expected to grow to just over $16 billion during the same four year time period. >>

Research | July 23, 2007

Publishers fall short in branding site content

A recent study from the e-tailing group indicates that publishers are doing a good job of keeping their site content fresh and relatable. However, publishers are falling short in other categories that may hinder their revenue potential. >>

Mobile Marketing | July 23, 2007

MMA: mobile space needs kid-friendly guidelines

As mobile marketing grows, so does the worry that children will be unfairly targeted by marketers. To put parents and marketers minds at ease, the Mobile Marketing Association has issued a few kid-friendly guidelines. >>