BizReport : July 20, 2007 Archive

July 20, 2007 Archive

Trends & Ideas | July 20, 2007

Sequential advertising for online video

Advertisers who want to make a big impact within online videos might want to consider a dominating creative ad strategy soon to be offered by Heavy.com. >>

E-commerce | July 20, 2007

Walmart.com launches product review feature

After the discovery that their most-requested online feature was the ability to review and rate products, Walmart.com has given its customers what they want and updated the online store's capabilities. >>

Advertising | July 20, 2007

RL Radio expands audio ad-serving platform

In a bid to make online radio advertising more “marketing-friendly” and accessible to online advertisers, Ronning Lipset Radio is partnering with Corstarr for its ad-serving technology. >>

Search Marketing | July 20, 2007

comScore: MSN searches increase 36%

Google may still be the dominant player in search, but a surprising showing from MSN is causing quite a stir this month. According to the most recent reports from comScore, MSN grew their search queries more than 36% between May and June. >>

E-commerce | July 20, 2007

E-tailers hope better technology will raise profits

Tech marketers can look for increased product awareness and spending from online retailers, catalog companies and web stores in the coming months. According to a new survey from Internet Retailer, e-merchants will increase their technology buys to better serve customers. >>

Research | July 20, 2007

Homepages are most important to US marketers

Forget about RSS feeds. Forget about online video, blogs or social networking. US advertisers believe their own websites are their most effective online marketing tool, followed by email and search. >>