BizReport : July 19, 2007 Archive

July 19, 2007 Archive

Search Marketing | July 19, 2007

Armies of bots raise click fraud rates

Traffic from botnets doubled from Q1 to Q2 of this year, according to a new data from Click Forensics’ Click Fraud Network. At the same time click fraud has risen. Coincidence? >>

Trends & Ideas | July 19, 2007

Google to launch 'AdSense for Games'

In May, 2006, Microsoft bought Massive, an in-game advertising company. At the beginning of 2007, Google bought AdScape, an in-game advertising company. See the pattern? >>

Advertising | July 19, 2007

Video sharing site revs up its ad products

Revver, the online video sharing website, announced this week that impression-based advertising products will soon be made available to advertisers and content owners. >>

Email Marketing | July 19, 2007

Should email marketers bring back animation?

Say what you will about animation - that it is too old school, that users will ignore it or worse not even open animated emails - a new study from the Email Experience Council's RetailEmail blog indicates it is time to dust off animation and add it back into email marketing campaigns. >>

Research | July 19, 2007

Broadband penetration affected by household income

Almost three-quarters of American households are now subscribed to broadband internet, but penetration is still quite dependant on household income. Even with more households signing on for broadband, advertisers need to be aware that by focusing only on broadband households they may be missing a large segment of the population. >>

Search Marketing | July 19, 2007

Google continues to dominate paid search

Despite predictions in 2006 that paid search would continue to thrive, new research indicates search spending has been flat so far this year. SearchIgnite and RBC Capital Markets collaborated on a recent report which indicates Google is actually getting more revenue per search that other engines. >>