BizReport : July 18, 2007 Archive

July 18, 2007 Archive

Research | July 18, 2007

Gamers will view ads for games

Macrovision’s annual global casual gaming survey has revealed that many gamers are receptive to viewing ads in return for free games. >>

Search Marketing | July 18, 2007

Major search engine collaboration benefits advertisers

The last time two major search engines worked together to help advertisers manage their online campaigns was back in 2002. Today’s announcement resets the clock as Microsoft Office Live and Ask.com join forces. >>

Advertising | July 18, 2007

AdWords advertisers given access to 225 offline newspapers

After a successful limited test, Google is throwing open the Print Ads gate to a new universe of publishers for its AdWords advertisers. >>

Blogs & Content | July 18, 2007

Bloggers are important to product launches

A recent study from Nielsen BuzzMetrics reveals that bloggers may be more influential than originally thought - to both consumers and to advertisers. The report indicates that ad dollars spent online are directly influenced by the blogger buzz surrounding different products. >>

Research | July 18, 2007

Study: Users still don't understand cookies

The good news from a recent InsightExpress study indicates users still don't understand cookies. The bad news is that most users know just enough to delete them. >>

Research | July 18, 2007

New metric integrates newspaper readership with the online audience

Newspaper publishers may get a bump in their online rankings thanks to a new metrics service. Audience-FAX is said to reflect the actual reach and readership of newspapers. >>