BizReport : July 17, 2007 Archive

July 17, 2007 Archive

Research | July 17, 2007

Consumer brand preferences swayed by online research

Brands still play an important role online, but a plethora of information and opportunities for online research means consumers are becoming less brand loyal. >>

Search Marketing | July 17, 2007

Microsoft adCenter upgrades negative keywords feature

Microsoft has recently upgraded adCenter to allow marketers to work with negative keywords at a campaign level. >>

Trends & Ideas | July 17, 2007

PodBridge develops mid-roll ad delivery platform

PodBridge and Personal Life Media have teamed up to develop an ad-serving platform that also measures the audience of the weekly shows from PLM. By offering measurement services in addition to ads, the platform allows advertisers to see just who their ads appeal to. >>

Social Marketing | July 17, 2007

Facebook, YouTube are fastest growing social networks

It is not news that MySpace is the king of the social networks. But it may surprise some just how fast other social networks are catching up to the king. MySpace took over social networking when it opened but according to new research from Nielsen//Netratings, traffic to MySpace only increased 30% between June 2006 and 2007. >>

Trends & Ideas | July 17, 2007

Standards and practices to be developed for podcast ads

Advertisers and marketers wanting a bit of input into the developing markets of podcast and other audio/video content may get their chance. The Association for Downloadable Content (ADM), a recently formed professional organization, is creating a list of standards for the industry and is opening for membership. >>

Social Marketing | July 17, 2007

LinkedIn traffic rose 323 percent in past year

LinkedIn, the business social network, has experienced a huge rise in traffic over the past year but, in light of Facebook’s rising popularity, is it too little too late? >>