July 15, 2007 Archive

Social Marketing | July 15, 2007

Businesses abandon Second Life presence

Businesses that were once early adopters of marketing in Second Life are now among the first to leave, according to a recent article in The LA Times. >>

Mobile Marketing | July 15, 2007

Google begins beta test of AdSense for Mobile

With three times as many mobile devices in the world as there are personal computers, mobile advertising is a huge market, and something Google hasn’t ignored. >>

Trends & Ideas | July 15, 2007

New type of banner ad launched

A banner ad for online impulse buyers is the latest offering from London-based interactive communications agency, Fhlame. Will consumers embrace this new shopping-channel or will security fears get in the way? >>

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