BizReport : July 12, 2007 Archive

July 12, 2007 Archive

Research | July 12, 2007

Travel planners outnumber bookers online

Consumers researching travel plans are outnumbering those that book travel online, says a new report from The Conference Board and TNS. >>

Advertising | July 12, 2007

IAB to standardize online video audience measurement

As Nielsen//NetRatings announce their new web audience tracking metrics the Internet Advertising Bureau seeks to address the standardization of reporting the size of online video audiences. >>

Mobile Marketing | July 12, 2007

Mobile video is growing fast

As the number of users watching mobile video grows, so does the number of watchers willing to view advertisements as part of their service package. According to new research from Knowledge Networks/SRI four out of five current subscribers are willing to view ads on their handhelds. >>

Viral Marketing | July 12, 2007

Streaming/Downloading predicted to reach $2.6 billion

With more than 38% growth from video streams in 2006, the market is expected to grow even more this year according to recent research from Accustream. Spending in the category is expected to reach $1.3 billion this year, a 39% increase. >>

Email Marketing | July 12, 2007

"Images Off" cuts down email read rates

A new filter for users that turns off images within email marketing messages may be hurting more marketers than originally thought. In addition, a recent study from eRoi found that mid-week emails are likely to have higher open rates than mailings sent on weekends. >>

Social Marketing | July 12, 2007

U.K. online ad spend growth to slow

GroupM, a British media investment management firm, forecasts that growth in U.K. online advertising spend will slow over the next few years. >>