BizReport : July 10, 2007 Archive

July 10, 2007 Archive

Trends & Ideas | July 10, 2007

MSN Live Search Club games boost query volume

Microsoft’s Live Search experienced a huge rise in traffic during June and some in the industry are reporting that it’s the result of a Live Search Club promotion. >>

Research | July 10, 2007

Online spending power of Hispanic population increasing

A new report from JupiterResearch predicts that Hispanics will increase online spending more than any other ethnic group. >>

Advertising | July 10, 2007

Offline as important as online WOM efforts

Marketers who are focusing all of there energies on online word-of-mouth efforts could be missing the boat according to a recent report from eMarketer. The report indicates that offline WOM efforts are as important as online. >>

Research | July 10, 2007

Nielsen//Netratings unveils "visits" metrics

Chalk up another online measurement firm which is trading in the traditional pageview metric in favor of a visits measuring tool. Today, Nielsen//Netratings unveiled a visits metrics system which measures total minutes and total session spens with a website; the tool will supercede the prior rankings system. >>

Advertising | July 10, 2007

Should advertisers target photo sharing sites?

With the news that Yahoo Photos was closing and the company would point users to Flickr, some may have thought that photo sharing sites had run their course. But new research from Hitwise indicates that photo sharing sites are, in fact, growing in popularity. But should marketers include these sites in their online campaigns? >>

Research | July 10, 2007

Speed is of the essence for email customer service

Sloppy and slow email responses will cause many customers to check out the competition, according to a new survey in the U.K. by a British internet hosting firm. Audits are often in place for telephone and face-to-face customer service functions, but email communications are often overlooked. >>