BizReport : July 9, 2007 Archive

July 9, 2007 Archive

Advertising | July 09, 2007

Video, widget measurement offered by Quantcast

If you've thought about adding widget or video advertising but weren't sure the new tools were worth the cost, Quantcast might have the answer. The online ratings company has added metrics for widgets and video ads. >>

E-commerce | July 09, 2007

Online shoppers don't forgive "out of stock" items

Many e-tailers are losing out on sales because items are out of stock. According to a recent study, if a user is turned away from an online store only three times, they likely will not return. >>

Email Marketing | July 09, 2007

NetMargin should increase email compliance

Email marketers worried about complying with the various laws and regulations limiting their campaigns may like a new platform from Datran Media. Called BrandShield, the email compliance tool could make it easier for email marketers to manage the compliance of their campaigns. >>

Research | July 09, 2007

In-game advertising requires reality and relevance

Yet another report is released forecasting a rapid rise in the global in-game advertising industry, and advertisers need to understand how to target gamers without turning them off. >>

Research | July 09, 2007

Asia-Pacific internet use lower than global average

According to a new report by comScore, Internet use in the Asia-Pacific region is somewhat lower than the rest of the world. >>

Search Marketing | July 09, 2007

Google AdWords adds share-of-voice metric

Google has added another metric which will give pay-per-click advertisers more insight in to how their campaigns are performing. >>