July 5, 2007 Archive

Mobile Marketing | July 05, 2007

Local.com patents SMS delivery system

Advertisers interested in SMS listings and ads will want to pay attention to a new patent secured by Local.com. The patent is for the delivery of sponsored directory listings through SMS and MMS platforms. It is the first of its kind. >>

Social Marketing | July 05, 2007

Social media: information resource for IT professionals

If you thought social networks were only for teens or those wanting to make friends online, think again. According to recent research from ITtoolbox, social media are the go-to resource for IT professionals. >>

Advertising | July 05, 2007

Digital, mobile will drive advertising past $2 trillion

Over the next five years, the advertising world is going to change. According to PricewaterhouseCooper's (PwC) Global Entertainment and Outlook report just about half of the ad industry's growth will be through digital and mobile platforms. >>

Trends & Ideas | July 05, 2007

Contextual video ad network launched

Broadband Enterprises has signed up a number of clients to its new contextual video ad network. >>

Research | July 05, 2007

Online shoppers get involved in social media

Canadian Internet users who purchase products online are more likely to participate in online social and interactive activities than those who do not purchase online, shows a new report. >>

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