Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : June 28, 2007
YouTube trounces nearest rivals
YouTube’s audience is now 50 percent larger than all 64 of its nearest rivals audiences combined, according to new Hitwise figures.
While visits toYouTube’s 64 nearest rivals rose 8 percent over the first five months of 2007, the audience for the video-sharing site, which Google purchased for $1.65 billion last November, rose 70 percent.
YouTube's share of the U.S. internet video market was just over 60 percent in May 2007, according to the report’s author, LeeAnn Prescott of Hitwise. Its nearest rival, MySpace Videos, had just short of 17 percent of the market followed by Google Video with 7.8 percent, Yahoo with 2.7 percent and in fifth place MSN with 2 percent.
Hitwise also touches on the rise in traffic from search engines to video sites. Over the last year, May 2006 to May 2007, traffic leaving search engines for video sites has risen 300 percent with more and more search results bring up links to videos. “Clearly optimizing your videos for search is just as important as getting your videos up on the web,” reads the summary.
Tags: market share, online video, YouTube
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.