Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Advertising : June 26, 2007
Video-sharing sites vie for user attention
With all talk leading to online video, it is no wonder that advertisers are wondering which online video sites are the best options for their advertising dollars. comScore has released a listing of smaller and niche video sites that could offer alternatives for advertisers.
Erin Hunter, executive vice president of media and entertainment solutions is predicting that French-based DailyMotion.com will be the next hot thing. “While it will clearly be very difficult for any video site to replicate what YouTube has accomplished, Dailymotion.com is stating the strongest case at the moment, both domestically and internationally,” she said.
DailyMotion.com scored 4.7 million users in April. Those users initiated 47 million video streams. Another hot commodity for online video is MetaCafe.com with 3.7 million users and 33 million video streams. Break.com is predicted to be a strong force in online video with 3.1 million users and 32 million streams. Two other sites advertisers should take note of are Heavy Networks (2.6 million visitors and 5 million video streams) and Revver.com (2.6 million visitors and 8.7 million video streams).
Monetizing the websites will be the largest obstacle. Many of these video platforms have not determined how to add advertising, which is a hindrance. However, with the coveted age range of 18-34 year olds frequenting these sites in growing numbers the need to monetize online video is growing fast.
Tags: online video, video advertising
Subscribe to BizReport
Latest Headlines
- Holiday email campaigns begin earlier
- Google iPhone ads in beta
- Adgooroo: More search marketers turn to LiveSearch
- Report: Gift card buying, usage will change in 2008
- Nielsen partners to measure China's Internet usage
- Keynote Systems: Mobile websites need improvement
- More ad opportunities via Google
- Yahoo Web Analytics tool launched
Featured White Papers:

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:

Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.