Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : June 22, 2007
U.S. web spending to surpass $78 billion by 2011
High-speed connections, social networking and online entertainment will drive a rise in U.S. web spending according to PricewaterhouseCoopers’ recent forecasts.
Combined spending in the U.S. for 2006 was $47.2 billion. This is expected to reach $78.4 billion by 2011, a 10.7 percent annual growth, according to PricewaterhouseCoopers’ ‘Global Entertainment and Media Outlook’.
Internet access alone is forecast to rise to $43 billion by 2011 as more and more consumers switch to the high-speed connections needed to enjoy entertainment online.
By 2011, the U.S. ad market, which is currently the largest in the world, is expected to grow to $35.4 billion. However, China is set to overtake the U.S. in terms of online population in the next couple of years.
"We expect that China will accelerate in use of the Internet from where they are today -- in sheer numbers (of users) they are incredible," said Joseph Rizzo, U.S. Advisory Technology Sector Leader for PricewaterhouseCoopers, via Reuters.
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.