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BizReport : Advertising : June 19, 2007
U.S. advertising spend dips slightly in Q1
U.S. advertising spending was down just 0.6 percent compared to Q1 2006, according to the recently released Nielsen Monitor-Plus.
While spending on internet advertising rose by nearly 32 percent in Q1 2007, other media categories saw a drop, found the Nielsen research.
National magazine advertising was up 6.5 percent, Spot TV Markets 101-210 4.1 percent, Spanish-language TV 4 percent and Cable TV 2.5 percent. Network TV, on the other hand, saw a decline in spending of 8.5 percent.
Nielsen’s SVP of client strategy and product development, Brian Lane, felt that the Torino Olympics, held in February 2006, skewed the figures for television spend. “If you removed the Olympics ad spend from the Network numbers last year, those numbers would actually be up this quarter," he said.
Other key findings include:
- Advertising spending for the top 10 companies during Q1 2007, is down 15 percent on the same period last year to $4 billion
- Spending for the 10 largest categories dropped 8.2 percent to $9.8 billion in Q1 2007.
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