U.K. e-florist signs with leading U.S. e-loyalty programme

A leading U.S. provider of online marketing services has branched out into Europe with the signing of its first U.K. client.

by Helen Leggatt

Webloyalty.com runs online reward, discount and protection programmes in the U.S. for around 140 e-commerce and e-travel businesses, and has a subscriber base of over 2 million. Now, Interflora.co.uk, part of the FTD Group Inc., has become the first e-business in the U.K. to partner with Webloyalty.com.

Interflora’s regular customers will now be able to take advantage of rewards and discounts both from Interflora and from other popular British e-tailers such as M&S and Tesco. However, it’s not free to customers who pay a monthly charge of around $10 to continue receiving offers and discounts.

For businesses that partner with Webloyalty.com there is a reward both in terms of increased traffic and financial. More traffic will be driven to Webloyalty.com’s partner sites by the discount offers, and for each customer that signs up for the reward programme the e-tailer earns a commission.

“A good proportion of our customers take advantage of the Shopper Discounts and Rewards offer and return to our site for a repeat purchase,” said Michael Barringer, Marketing Director of Interflora, UK. “Webloyalty has found a compelling model, giving regular online shoppers a new and great value way to earn online cash rebates, and providing e-retailers with a very welcome source of new revenue.”