Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Social Marketing : June 22, 2007
Online social networkers 'chronically unfaithful'
Users of MySpace and other social networking sites have little loyalty for any one website, preferring instead to maintain multiple profiles.
A new report from Parks Associates, titled Web 2.0 and the New Net, explores the latest consumer data on web 2.0 trends.
Study results show that social networkers have little loyalty for any specific social networking site. Almost half of all social networkers use more than one site and one in six uses three or more.
Forty percent of MySpace users maintain a profile on other social networking sites such as FaceBook and Friendster. Users of smaller social networks are even more likely to have several profiles with 50 percent having more than one, according to the report.
"MySpace is a growing ecosystem and one that ironically now extends beyond MySpace itself," said John Barrett, the lead author of the report, via Digital Trends. This interlinking between various social networking sites demonstrates the viral spread potential of material of interest to users.
Tags: MySpace, social marketing, social network
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.