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BizReport : Social Marketing : June 22, 2007
Online social networkers 'chronically unfaithful'
Users of MySpace and other social networking sites have little loyalty for any one website, preferring instead to maintain multiple profiles.
A new report from Parks Associates, titled Web 2.0 and the New Net, explores the latest consumer data on web 2.0 trends.
Study results show that social networkers have little loyalty for any specific social networking site. Almost half of all social networkers use more than one site and one in six uses three or more.
Forty percent of MySpace users maintain a profile on other social networking sites such as FaceBook and Friendster. Users of smaller social networks are even more likely to have several profiles with 50 percent having more than one, according to the report.
"MySpace is a growing ecosystem and one that ironically now extends beyond MySpace itself," said John Barrett, the lead author of the report, via Digital Trends. This interlinking between various social networking sites demonstrates the viral spread potential of material of interest to users.
Tags: MySpace, social marketing, social network
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